Vanguard Rail
Client
Project Name
Project Year
Services
Responsive Website Design
Brand Guidelines [Digital Use]
How can you develop a standout marketing platform for a key player in the locomotive and transport industry? In a sea of generic and outdated systems, Vanguard Rail (VRS) wanted to be a future looking brand for their well-known users.
As a key UX/UI designer for their B2B product, I worked with the internal team to develop their marketing website and further their visual identity. From page ideation, to visual look & feel and incorporating 3D to communicate key features in the product, this project spanned 5 weeks to produce responsive designs for the new site. The accompanying visual guidelines were designed to guide the team going forward and intend to be a living document with my support.
